POUND RIDGE, N.Y. Lori Lichtenberger knows what girls like. She and her partner, Merri Virgilio, own Silhouette, a Pound Ridge clothing and accessory retailer that caters to teen and tween girls. And with the first day of school looming ominously on the horizon, Silhouette is gearing up to help young female students make the transition from fashion that is summer casual to classroom fabulous.
The kids are starting to think about lunch boxes and backpacks, Lichtenberger said. We carry them along with clothing, jewelry, purses and wallets. We also have scarves, which are popular with the girls in the fall.
Lichtenberger, who also works as a flight attendant, opened the store two years ago on Westchester Avenue in Scotts Corners. She is the mother of two young boys, but she says the store, which features a bright pink décor, helps to bring out her inner little girl.
Besides being a clothing retailer, Silhouette also has a birthday party program in which the birthday girl and her friends can come in for a makeover hair, nails and makeup. She says the parties work as a good marketing tool as well.
They can customize their party, she said. It can be a tea party, a fashion show, things like that. Then when one knows it about, they bring in 12 other girls. While in the store, the girls are likely to buy some of the merchandise.
Just in time for the beginning of school, Silhouette is taking 20 percent off the birthday party packages for months of September and October.
Though Silhouette is a small store with a very niche target demographic, Lichtenberger says the store has been able to prosper because of its reasonable prices.
We like to say if grandma sent you $20, you are able to come here and get something with it, she said. We are reasonably priced and people comment on that, she said. People think because we are Pound Ridge we must be pricey, but thats not the case.
The clothing inventory basically consists of tank tops, t-shirts, sweatshirts and hoodies.
The middle and elementary school girls love the Sugar Lips tank tops, she said. They wear them under everything.
The stores inventory also includes things such as diaries and jewelry. They also sell quirky novelty pens that light up and flash.
We also sell stuff on consignment that is made by local artisans, she said. We have bags that are actually made from duct tape, hand-felt bags and cell phone cases, and embroidered bags, chef hats, aprons and lunch boxes.
Lichtenberger says kids are already starting to come to the store to look for things in preparation for that first day of school. She has begun to stock the floor with fall-themed fashions.
We change the clothing with every season, she said.
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